Weekly Market Report Insights: What Trends We’re Seeing & What They Mean for You

Written on the 25 February 2026

Navigating the fresh produce market is a bit like keeping an eye on the weather—always changing, with new opportunities and challenges each week. At Coastal Fresh, we know that staying updated is key to smart menu planning and smooth operations. Whether you’re managing a busy café, a restaurant, or a catering business, having a handle on market trends helps you adjust your buying decisions with confidence.

Each week, we distil the findings from our latest market report to share the bigger picture: what’s shifting in supply, how prices are moving, and where value can be found right now.

General Market Trends

Seasonal changes and weather conditions often impact the availability and quality of produce, leading to fluctuations in both supply and pricing. You might notice some products in higher demand or experiencing temporary supply challenges, while others come into season and offer great value.

What this means for you:

• Stay flexible: Adjusting your menus and recipes based on weekly market trends can help manage costs and keep offerings fresh.

• Communicate with your team: Keep everyone in the loop about what’s abundant or in short supply to help reduce waste and maintain quality.

Adapting to Market Challenges

Sometimes, weather or logistical issues can make certain lines of produce less reliable, which might affect quality or shelf life. Being ready to substitute ingredients or try new varieties can help you ride out the bumps and take advantage of what’s currently in good supply.

Tips for buyers:

• Inspect your produce: Keeping an eye on stock rotation and quality checks helps maximise shelf life.

• Explore alternatives: When specific ingredients are less available, experimenting with alternatives can keep dishes consistent and costs down.

Making the Most of Seasonal Produce

Each season brings a new set of opportunities. By focusing on produce that’s at its best right now, you ensure optimal flavour, value, and customer satisfaction.

Menu Ideas: Feature what’s in abundance, make use of versatile produce, and showcase the best of what each season has to offer.

Embracing Change in the Market

Market conditions are always evolving—sometimes new products come onto the scene, or supply lines shift due to external factors. Staying open to these changes helps you adapt easily, ensuring your menu remains appealing and your costs stay controlled.

Summary: Weekly Planning for Success

To keep your kitchen efficient and budgets in check each week:

1. Embrace seasonal change: Use what’s most available to inspire your dishes.

1. Watch for trends: Monitor which products are easing or tightening in supply and price.

1. Be adaptable: Don’t hesitate to change up menu items and try substitutes when needed.

1. Reach out for advice: Our team is always happy to provide recommendations or help with finding the best value.

At Coastal Fresh, our goal is to keep you informed and prepared. By checking in with the weekly market report and being proactive with your ordering, you’ll always be one step ahead.

If you have questions or need guidance on the current market situation, our team is here to support you.

Happy cooking and smart buying!